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CLIENT : KSport
BRIEF : Branding + Marketing
With a burning passion for all things related to sports and workwear, KSport was founded in 1979. In recent years, the business quickly earned its spot as one of the most trusted sports clothing suppliers in Ireland. The company has expanded its product line, and now offers a wide range of sporting goods, as well as uniforms and safety workwear - all at the most competitive prices.
As part of their goal to continually innovate, to lead the industry, and to appeal to customers over a larger base, K Sport changed their way of thinking about what they do.
The next step in that evolution was to redesign the logo and branding while maintaining the distinctive look and feel of the family business.
Provide a wide range of design services to transform the client's vision into reality. Above all, to develop an engaging visual story to make KSport stand out from the crowd.
The K Sport logo had become outdated and need modernizing. The company has expanded to supply workwear.
The design solution had to fulfill both facilities branding needs
Update the logo and company graphics in line with the rebranding of K Sports
K Sport had invested in developing the shop to enhance product displays, increase capacity, and improve the customer experience.
To evaluate the customer experience, I spent several days in the shop, in the factory, and interviewing the staff and customers.
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