IT'S NOT A RACE* Campaign
Cycling Ireland launched a captivating Women in Sport campaign, titled 'IT'S NOT A RACE*,' coinciding with Women in Sport Week in March 2022.
The campaign celebrated the diverse group of female cyclists who actively participated in various forms of cycling. It emphasized that cycling was not solely about competitive racing but encompassed a wide range of motivations for women and girls to ride.
The campaign manifesto beautifully told the stories of the remarkable women and girls who appeared in the campaign. It highlighted the passionate advocates who promoted cycling within their communities, the extraordinary National Champions like Lara Gillespie and Orla Walsh, and the talented young cyclists, Katie Turner, Lucy McClintock, and Summer Glynn, who were making a significant impact in the cycling community.