CLIENT : The Vintage Parlour
BRIEF : Rebrand
If you are looking for a venue to sit, have a drink, talk and surround yourself with a genuine vintage feel, this vibrant cafe is just the place for you.
The Parlour is a unique gem situated in the bustling heart of Waterford City has set the bar for any aspiring vintage merchants.
To get to know The Parlour I spent some time in the venue, getting an understanding of the coffee and wifi, talking to the customers and staff and watching the interactions. By visiting during different periods of the day I would talk to all different profiles. Soon a few emerged.
Spent time in the café
Ate cake and sandwiches
Had wine and beer
Went to a wedding
Met the President (True story!)
Talked to staff
The old logo was outdated and needed updating to be representative of the brand.