nmcDesign is an independent design studio working at the intersection of sport, culture and community.

We help organisations make sense of who they are — and show up with clarity, confidence and consistency.

Not louder.
Not shinier.
Just clearer.

Most organisations don’t struggle with creativity.
They struggle with clarity.

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Things grow. Teams change. Outputs multiply.

Over time, the brand starts to drift — visually, structurally, emotionally.Logos get tweaked. Colours shift. Posters don’t match.
Everyone has a slightly different version of “what we are”.

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That’s usually when we’re called in.

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Our role is to step back, look at the whole picture, and help put shape back on things — calmly, practically, and without unnecessary scale.

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No hype.
No pressure.
No forcing organisations into work they don’t need.

Good design shouldn’t feel heavy or precious.
It should make things easier.

Easier for teams to use.
Easier for volunteers to apply.
Easier for organisations to show up consistently — even when things are busy or under-resourced.

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We believe the best design systems are the ones that:

• get used properly

• survive handovers

• don’t rely on a single “design person” to function

• still feel like you

That mindset runs through everything we do.

We work primarily with organisations in sport and culture — clubs, festivals, programmes and initiatives rooted in participation, place and people.

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Often, these organisations are:

• doing meaningful work with limited internal resources

• growing faster than their visual identity

• juggling multiple audiences and outputs

• trying to look credible without losing character

Our job is to bring consistency and structure without flattening personality.

To help organisations look like they know who they are — even when they’re still figuring things out.

nmcDesign is intentionally small and senior-led.

That means:

• fewer layers

• clearer decisions

• and direct involvement from start to finish

We work closely with clients, stay hands-on, and keep the work grounded in reality — not theory, trends or over-engineered processes.

The studio is based in Waterford, Ireland, and works with organisations across Ireland and the UK.

nmcDesign is led by Neill MacCann, a designer with over a decade of experience working across sport, arts and community-led projects.

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The studio was built deliberately — not to scale endlessly, but to stay close to the work and the people it serves.

That choice shapes how nmcDesign operates: thoughtful, focused, and rooted in long-term relationships rather than quick wins.

If you’ve landed here because something in your organisation feels slightly off — not broken, just unclear — you’re probably in the right place.

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The rest of the site is designed to help you figure out what (if anything) comes next, without pressure to rush or overcommit.

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Good branding should make things easier — not heavier.