04.
Get Set Up
(Mini Brand)
€2,000 • 3–4 weeks
A small but solid identity for early-stage or new organisations who want to look credible without committing to a full branding project.
Start Strong Without Overcomplicating It
When you’re building something new — a club, a programme, a social initiative, a start-up — you don’t need a 40-page brand book or a 3-month strategy process. You just need to look like you actually exist.
The Mini Brand gives you the essentials: a clean identity, simple rules and a couple of templates so you can show up confidently from day one. No drama. No bloat. No overthinking.
It’s the perfect foundation for organisations not ready (or not needing) a full identity system.
What This Solves
For new organisations:
You’re launching with a blank slate. You want to look credible, consistent and intentional — not like a placeholder logo you’ll regret in two months.
For early-stage teams:
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You don’t need an entire brand ecosystem yet. You just need a proper identity you can actually use.
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This gives you exactly that — nothing more, nothing less.
What You Get
Identity Essentials
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Primary logo
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Secondary logo (if needed)
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Social media icon
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Colour palette (primary + secondary)
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Typography system (headline + body)
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Layout basics (hierarchy, spacing, structure)
Starter Assets (2–3 templates)
Chosen based on your needs — typically:
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Social templates
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Poster or event layout
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Basic header/banner
Mini Brand Guide (PDF)
A clear, simple set of usage rules so you (and anyone on your team) can produce consistent visuals.
What You Walk Away With
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A proper identity that looks intentional
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Confidence to put yourself out there
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A handful of assets you’ll use immediately
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A visual foundation you can grow from
It’s small — but strategically small.
Post-Launch Support: 2–3 Weeks
Once the identity is delivered, you get a short window of support to sanity-check anything early:
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“Does this version make sense?”
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“Are these colours correct?”
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“Does this layout feel right?”
Fast guidance. No commitment beyond that.
Who This Is For
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New clubs, start-ups and community initiatives
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Pilot programmes
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Low-budget or early-stage organisations
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Anyone who wants to launch cleanly without a full system
Who This Is Not For
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Established organisations needing a refresh (Rebrand Pack)
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Teams needing a structured system (New Brand Pack)
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Large, multi-team organisations
Timeline
Week 1 — Discovery
Workshop → goals → audience → tone → usage.
Week 2 — Direction + Identity Design
Logo → colours → type → layout basics.
Week 3–4 — Templates + Brand Guide
Template creation → guide → review → delivery.
Invoice:
50% upfront • 50% on delivery.
Process
Discovery → Develop → Design → Production → Rollout
FAQs
Can we upgrade later?
Yes. This rolls naturally into the New Brand Pack.
Do we need to know our name first?
Yes — naming isn’t included.
Is this too small for a full launch?
Not at all. Many orgs launch confidently with this, then scale later.