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BigMac 111
Project type
Logo Design
Date
Janusry 2024
Location
Waterford, Ireland
Brian McCormack, ‘BigMac’, Ireland’s fastest Isle of Man TT rider, needed a personal brand as powerful as his track presence. Racing under the iconic ‘111’, he sought an identity reflecting his speed, heritage, and bold racing spirit.
In collaboration with KSport, we crafted a striking brand and apparel range designed to resonate with fans everywhere. Fusing high-octane performance with streetwear cool was key. Think dynamic lines, strong typography, and a colour palette that shouts speed.
The collection became a statement – from trackside tees to everyday wear, each piece embodies the ‘BigMac’ persona. This brand identity and apparel range truly cemented Brian McCormack’s ‘BigMac’ presence, on and off the thrilling Isle of Man TT circuit.
