BigMac 111

Brian McCormack — known as BigMac — is Ireland’s fastest Isle of Man TT rider, racing under the iconic number 111. He needed a personal brand that reflected his speed, heritage and unmistakable presence on and off the circuit.

Working in collaboration with KSport, nmcDesign developed a bold visual identity and apparel range designed to translate high-performance racing into everyday wear. Strong typography, dynamic graphic elements and a confident colour palette combine to capture the intensity of road racing while remaining wearable beyond race day.

The result is a distinctive brand and merchandise system that extends BigMac’s identity beyond the track — connecting with fans, celebrating the sport, and reinforcing his presence within the culture of road racing.