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Blue
Project type
Brochure Design
Date
March 2020
Location
Waterford, Ireland
BLUE was an exhibition presented at Garter Lane Arts Centre, featuring works from The Arts Council Collection. The visual identity needed to match the scale and ambition of the work on display — clear, confident and impossible to overlook.
nmcDesign developed a cohesive suite of exhibition materials, including the exhibition guide book, poster series and supporting digital assets. Each element was designed to work together, creating a strong presence before, during and after the exhibition, across both physical and digital spaces.
The result is a bold, focused visual system that supports the exhibition without competing with the artwork — giving BLUE a distinctive identity while allowing the work itself to remain front and centre.
