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Blue
Project type
Brochure Design
Date
March 2020
Location
Waterford, Ireland
The Arts Council Collection
The goal was simple—make the design work as hard as the art itself. This wasn’t about putting a logo on a wall and calling it a day. The BLUE exhibition at Garter Lane Arts Centre, sponsored by The Arts Council of Ireland, needed branding that had real impact. That’s where nmcDesign stepped in.
The Exhibition Guide Book? Sleek, immersive, designed to pull people in. The posters? Impossible to ignore. The social campaign? Built to get attention before the doors even opened. Every piece of design was created to make sure BLUE stood out before, during, and after the exhibition.
This exhibition wasn’t about playing it safe, and neither was the branding. It had to match the scale of the work on display, creating something that didn’t just look good—it demanded attention.
