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Gerard Cycles
Project type
Website Design
Date
January 2024
Location
Seattle, Washington, USA
Gerard Cycles builds bespoke performance bikes with a philosophy rooted in craft, experience and feel. Brought to nmcDesign by Branding Sport, the project focused on translating that thinking into a digital experience that put the bikes front and centre, without noise or distraction.
nmcDesign worked on the design and layout of key sections of the website, prioritising clarity, restraint and visual impact. Unnecessary content was stripped back in favour of large, considered imagery, clear hierarchy and minimal copy — allowing the bikes, their details and build quality to speak for themselves.
The result is a refined digital presence that reflects the Gerard ethos: confident, considered and built on feel — supporting a premium, made-to-measure cycling brand.
