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LB Squash
Project type
Visual Identity
Date
2023
Location
Dublin, Ireland
LB Squash needed a brand identity that reflected the intensity, speed, and precision of elite squash—while still appealing to a modern, ambitious audience. Working alongside Branding Sport, nmcDesign helped shape a visual identity that feels sharp, energetic, and purpose-built for high performance.
The identity balances clarity and impact, using strong typography, dynamic graphic elements, and a bold visual language that translates seamlessly across digital platforms, apparel, and promotional materials. Every element was designed to reinforce LB Squash’s positioning as a serious, forward-thinking presence in the sport.
The result is a brand that looks as focused and competitive as the players it represents—confident, contemporary, and built to perform at every level.
