Nudge

Nudge, a cool marketing consultancy who help mid-sized businesses, came to us needing a brand identity that really ‘got’ what they were about. They’re all about ‘nudge theory’ – subtly influencing behavior – so that concept had to shine through visually.

We dove into how to show a ‘nudge’. Initially, we played with the typography of their name itself, thinking about gentle curves and redirects in the letters. We were aiming for minimalist vibes, taking a nod from agencies like WME and Wieden+Kennedy – you know, that clean, impactful style.

Color-wise, we looked at vibrant options – think fluoro pops balanced with a professional edge. For fonts, we considered pairings like Montserrat and Rokkitt, keeping things modern and readable.

The final package? A logo that whispers ‘nudge’, a versatile color set, and font pairings that just work. We even mocked up examples on bookmarks and social media to show how it all comes together. The result is a brand that’s sharp, smart, and totally approachable – just right for Nudge.