Nudge

Nudge needed a brand identity that reflected how they work — subtle, intelligent and grounded in behavioural insight. As a consultancy built around nudge theory, the challenge was to express influence without force, and clarity without noise.

nmcDesign developed a clean, minimalist identity system that uses restraint as a strength. The logo and typography were refined to suggest gentle direction and momentum, supported by a flexible colour palette that balances confidence with approachability.

The resulting identity is sharp and considered, giving Nudge a distinctive presence that reflects their thinking and supports their work with growing, ambitious businesses.