Take a Second

Take a Second is a campaign developed to promote respect across Ladies Gaelic Football — on the pitch, on the sidelines and online. Working in collaboration with Nudge, nmcDesign created a bold visual identity designed to cut through and be seen where it matters most.

The brief called for clarity and impact, not softness. Strong typography, direct messaging and a confident visual system ensured the campaign could hold attention across matchday environments, digital platforms and wider communications.

The result is a clear, uncompromising campaign that reinforces respect as a shared responsibility, encouraging players, coaches and supporters alike to pause, reflect and act — because the game, and everyone involved in it, deserves better.