Something’s off with your brand.
Let’s be honest about it.
A paid diagnostic that tells you what’s working, what’s broken, and what to fix first.
You know the feeling.
The logo’s fine.
The website looks decent.
The messaging sort of works.
But the brand isn’t pulling its weight.
Things take longer to explain than they should.
People don’t quite get what makes you different.
Every new piece of design feels like a fresh debate.
The Brand Reality Check is a paid diagnostic that gives you a straight answer:
What’s working.
What’s broken.
And what to fix first.
What this is
The Brand Reality Check is a short, focused piece of strategic work.
Not a workshop.
Not a brainstorm.
Not a pitch disguised as “discovery”.
It’s a clear-eyed assessment of your brand as it actually exists in the world — not how you hope it does.
You’ll come away knowing whether you need to:
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tighten what you have
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reset the system
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or start again properly
No grey areas. No fluff.
Who it’s for
This is for organisations who:
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Have outgrown their current brand
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Feel stuck between “tweak” and “rebrand”
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Are wasting time debating design decisions
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Need clarity before spending serious money
It’s especially suited to sport, culture, education and purpose-led organisations where multiple voices, audiences and priorities are in play.
Who it’s not for
This is for organisations who:
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Have outgrown their current brand
-
Feel stuck between “tweak” and “rebrand”
-
Are wasting time debating design decisions
-
Need clarity before spending serious money
It’s especially suited to sport, culture, education and purpose-led organisations where multiple voices, audiences and priorities are in play.
What you get
Over a two-week period, we’ll review your brand properly — not just aesthetically, but strategically.
You’ll receive:
1. Brand & Communications Audit
An honest assessment of:
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visual consistency
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message clarity
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tone of voice
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where trust is leaking
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where effort is being wasted
2. Context Check
We look at:
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your sector norms
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your competitors
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where you blend in
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where you could stand apart
3. A Straight Answer
One clear recommendation:
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refine
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reset
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or rebuild
And why.
4. Action Plan
A practical roadmap covering:
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what to fix now
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what can wait
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what to stop doing immediately
5. Recorded Walkthrough
We talk you through it, clearly and calmly — so nothing gets lost in translation.
What happens next
If the Reality Check shows that more work makes sense, you’ll know exactly why and what it should involve.
If it doesn’t, you still leave with clarity, confidence, and a plan you can act on internally.
Either way, you’re no longer guessing.
Timing & cost
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Duration: 2 weeks
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Format: Remote-friendly
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Fee: €1,500
No hidden extras.
No scope creep.
No obligation to continue.
Why we offer this
Too many organisations jump straight into design without understanding the problem they’re trying to solve.
That’s expensive.
And avoidable.
The Brand Reality Check exists to protect your time, your budget, and your sanity — before you commit to bigger decisions.
Request a Brand Reality Check
This is a paid, limited-scope piece of work.
We only take on a small number at any one time.
If it sounds like the right fit, request one below and we’ll confirm availability.
nmcDesign
Strategic Design for Sport, Culture + Cause
We don’t sell decoration.
We help organisations make clearer decisions — and stand behind them.