Making a Splash:
European U23 Swimming Championships
Dublin’s first-ever European U23 Swimming Championships wasn’t just a competition—it was a statement. Branding Sport nailed the strategy, and we turned it into a brand that felt fast, fierce, and impossible to ignore. This wasn’t just about swimming. It was about setting the stage for Europe’s next wave of champions.
Client
Swim Ireland / Branding.Sport
Year
2023
Category
Sport & Fitness
Type of Work
Visual Identity
This event had to feel big—Olympic big. It wasn’t about nostalgia, it was about the future. Young talent, high stakes, and a host city ready to impress. We needed a brand that felt just as dynamic.
We built an identity that merged Irish grit with global ambition. The Poolbeg Towers and Dublin’s skyline set the scene, while bold lane marker graphics captured speed and precision. The goal? Make this an event swimmers dream of winning.
The foundation was set by Branding Sport, defining how this brand should talk, look, and command attention. From there, we pushed the creative—big, unapologetic, and built to stand out.
Every detail mattered. The logo had to be versatile, the colours bold enough for TV, and the banners, baffle walls, and lanyards designed for impact. Swim Ireland and LEN weighed in, but we drove the vision—ensuring this brand didn’t just blend into the backdrop, it owned the stage.
The result? A brand that hit hard. The European U23s now had an identity as fast, fearless, and high-energy as the swimmers themselves.
From event visuals to digital hype, everything worked together to amplify the competition and set a new benchmark. This wasn’t just branding—it was momentum, bottled.