More than
a festival.
A movement for storytellers.
Waterford Writers Weekend isn’t just about books. It’s about stories that stick with you, words that shift perspectives, and the kind of conversations that last longer than the event itself. The festival needed an identity that felt as bold, expressive, and electric as the writers it celebrates—something far removed from the usual ‘quill and parchment’ clichés.
Client
Waterford Writers Festival
Year
2024
Category
Arts & Enterainmant
Type of Work
Visual Identity
This wasn’t about creating a ‘nice’ festival brand. It was about building a movement—one that speaks to both the seasoned novelist and the first-time poet with something to say.
We crafted a punchy, dynamic visual identity that gives the festival its own distinct voice—one that feels just as alive on a paperback as it does across a city skyline.
Every great story starts with a strong hook, and this brand was no different. We worked closely with the festival team to strip back the noise and focus on what makes Waterford Writers Weekend different.
Typography? Confident, modern, with just enough edge to feel unexpected.
Colour? Vibrant, eye-catching, and full of energy—no beige, no ‘literary’ blue, nothing safe.
Messaging? Straight to the point. No fluff. Just a brand that speaks to writers like real people, not academics.
The rebrand has done exactly what it was supposed to—positioned Waterford Writers Weekend as a must-attend event for writers who want more than just a networking gig.
It’s a festival that feels alive, and the new identity makes sure everyone sees it that way.
